CASE STUDY: Peninsula School

Problem
Peninsula is a private K-8 school established in 1925. Because it’s small and the community close-knit, families of past and present students provide most of Peninsula's funding. The school needed a mechanism to support fundraising by:

• Maintaining connections among alumni, their families and school staff
• Reminding former students about value of the exceptional educational and personal experience Peninsula provides

Solution
We built a multi-function database system that:

• Captures participant information and builds personal profiles based on their role at Peninsula
• Collects and indexes photographs and other memorabilia
• Tracks donations
• Facilitates correspondence

Each element celebrates the importance of a member’s unique history and contribution to the school community.

Results
The system has formed the basis of a secure alumni community website, where members can:

• Update personal contact information
• Locate and contact former teachers, classmates and friends
• Plan reunions and other events
• View photographs and milestone information relevant to themselves and the community
• Review school history
• Learn about fundraising initiatives

One of the most popular features is the photo index, which enables members to store and locate images by family, activity, graduation year and other criteria. It facilitates use of photos in school correspondence, and simplifies preparation of newsletters, memorials and reunions.

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